Written by
Charles Berman
Wednesday, 05 May 2010
| BermarkOnline April 2010: |       | Dear friends,
The consensus trade view these days is that while business is not great it’s better than last year and that everyone is finally used to the high price of gold. The big trend we see is a move towards special orders: Jewelers are stocking less and special ordering more. BERMARKonline members appreciate the breadth and variety of our database’s designs. That variety and BERMARKonline’s ease-of-use gives members a handy advantage in fulfilling special orders. This month's feature, the diamond solitaire, is a popular special order design. Have a look: I think you’ll find our selection helpful—and good for business! Charles Beautiful jewelry, by design, only at BERMARKonline 300 new jewelry designs in April-over. 5,200 available now! | | 2D | 3D | Total | | Rings | 85
| 65
| 150
| | Pendants | 27
| 28
| 55
| | Earrings | 22
| 25
| 47
| | Bracelets | - | 9
| 9
| | Solitaires | 16
| 23
| 39
| | Total | 150
| 150
| 300
|
From BERMARKonline, YOUR jewelry design specialists
| Design Focus: Diamond solitaire rings
| A single diamond set alone, a diamond solitaire ring is the classic engagement ring around the globe. The ring's simple grace exudes elegance, while the diamond says forever. Diamond solitaire rings draw attention to the stone's beauty and display the diamond to its fullest. Variety comes from the design, stone size and shape, as well as the precious metal used.
Although the man traditionally presents the diamond solitaire to his intended, couples today tend to select the diamond together beforehand, making the selection of the ring memorable and precious.
BERMARKonline lets Master Members and their clients instantly access right from their showroom over xxxx diamond solitaire ring and other diamond jewelry designs. This cuts the guesswork for couples and gives jewelers a sparkling chance to offer clients more.
| BERMARKonline Tech Hints: High-quality Photos Online
| To better serve our clients more quickly, we’ve developed a much more complete price list—one that will soon display Photo Realistic (PR) Rendered images and, in some cases, animated images along with prices for alterations. Try using BERMARKonline high-quality PR images for your website: The quality is much better than found on most websites and it’s also much easier to get from us than you doing it yourself.
We welcome your feedback and questions: Contact us | May Design Focus: Father’s Day
| June’s Father’s Day presents an excellent opportunity to market men's rings and jewelry. Find out why. | | Visit BERMARK at these shows: | Jovella 2010, the 7th International Jewelry Exhibition in Israel http://www.stier.co.il/english/fair_jovella.htm Tel Aviv, Israel 6-7 July Jewellex Africa 2010 http://www.jewellex.co.za/ Johannesburg, South African Republic July 24-26 IIJS India International Jewellery Show http://iijs.gjepc.org/ Mumbai, India August 19-23 BERMARKonline – New designs, better ways to sell.
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Written by
Charles Berman
Monday, 05 April 2010
| BermarkOnline March 2010: |       | ECONOMY: Has spring really arrived? The activity we witnessed at the February and March jewelry shows gives us grounds for hope of better business in the coming months. This month and next, BERMARKonline will focus on classic jewelry designs popular with lovers throughout the ages.
More designs, more beautiful ways to make money, only at Bermarkonline 300 new jewelry designs in March. 4,900 available now!
| | 2D | 3D | Total | | Rings | 58
| 50
| 108
| | Pendants | 46
| 29
| 75
| | Earrings | 26
| 42
| 68
| | Bracelets | - | 9
| 9
| | Bows | 20
| 20
| 40
| | Total | 150
| 150
| 300
|
From BERMARKonline, YOUR jewelry design specialists
| Design Focus: Bow Designs
| The word classic is often used in the jewelry business: After all, customers paying for precious materials and quality craftsmanship want a design that they can wear for a long time. The best-selling classic designs, as in bridal jewelry which evokes the most significant personal relationship in a woman’s life, also have deep meanings.
Although the bow does not have the same association with love as bridal jewelry or hearts, it is a beautiful, classic feminine shape, and very wearable. It can mean the wearer always remembers the giver or, as some men suggest impishly, that the woman has her man wrapped around her finger!
Similar to keys kind of a classic, in and out of fashion, but never out of style, a bow is a knot tied with two loops and two loose ends. A design familiar to us from the day we first learned to tie our shoes. Women still enjoy the beauty of a bow especially in stud earrings, stunning rings and beautiful necklaces.
As jewelry is second only to travel in desirability for women, merchandising the bow as “forget me not” or “for you to remember me every day “may just be the thing that your customers are looking for.
This month, we’ve uploaded a large selection of bow jewelry designs for you and your clients!
| BERMARKonline Tech Hints: Keywords
| We’re always improving the BERMARKonline database to make it easier to use for both you and your customers. Key words, found on the left side of the screen when you open BERMARKonline, are search shortcuts to popular design groups. This powerful tool is important, as it quickly lets you search our database to find just the right design saving you time, pleasing your client and making you money!
We welcome your feedback: Contact us with your suggestions.
| April Design Focus: Diamond solitaire rings
| Hope springs eternal! Is there a better way to say ”I love you” than a diamond solitaire? Our April design focus tells you why... | | Visit BERMARK at these shows: | Kiev Jewellery Expo http://jewellerexpo.kiev.ua/ Kiev, Ukraine 13-16 May
JCK Las Vegas Jewelry Show http://www.jcklasvegasshow.com/ Las Vegas, USA 4-7 June 4-7 VISIT US: BOOTH 50013!
Jovella 2010, the 7th International Jewelry Exhibition in Israel http://www.stier.co.il/english/fair_jovella.htm Tel Aviv, Israel 6-7 July
BERMARKonline – New designs, better ways to sell. | |
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